Resources for Group Friendly Attractions in Jackson County
April 2015 - Over the past 3 years, Experience Jackson has aggressively advertised Jackson County as a group tour destination by taking out advertisements, attended tradeshows and individually following up with group tour operators as they’re planning trips to our region. Experience Jackson is proud to have t racked a great deal of success promoting and driving day trips into our community; however, we haven ot received the same interest in overnight stays.
As the Jackson County Visitors Bureau, Experience Jackson’s Mission is to promote Jackson County and its attributes to individual visitors and groups as a unique, affordable and attractive place to vacation, host an event or conduct a tour. Moving forward, we believe our promotional efforts will be better spent supporting organization which can entertain and accommodate groups directly rather than aggressively advertising our general area. Accordingly, Experience Jackson is looking to scale back our advertising and empower local attractions to advertise, promote and sell their destinations to these potential groups both individually and collectively.
As a group friendly attraction, many organizations have been a part of our past promotional efforts and we would like to supplement their future efforts through supporting education opportunities, potentially funding co-op advertising, offering opportunities for best practice sharing and lead sharing. If your attraction is interested in learning more please contact Jennifer Cronkhite, Marketing Director, at 517-764-4440 or Jennifer@ExperienceJackson.com.
Group Tourism Tip Sheet for Attractions
Click here to download a "no frills" group tourism tip sheet which details group tourism standards for attractions, hotels and restaurants.
2015 Group Tourism Outreach
Click here to download the presentation from the 4/30/15 group tourism meeting which details Experience Jackson's 2015 Group Tour Outreach.
Want to join us?
If you're interested in receiving leads from Experience Jackson, please contact Jennifer Cronkhite, Marketing Director, at 517-764-4440 to set up a meeting.