Effective Date: July 19, 2024

This Privacy Policy (“Policy”) applies to experiencejackson.com (the “Website”) any subdomain of experiencejackson.com and the Experience Jackson mobile application (“App”) and the services Jackson County Visitors Bureau (DBA Experience Jackson) (“Company” or “We”) makes available through its Website and App (“Services”) on behalf of one or more clients. This Privacy Policy describes how we collect, use, and disclose certain information. If you disagree with our policies and practices, do not use our Website or download our App. Your continued use of Website or the App constitutes your acceptance to this Policy. We may change this Policy from time to time. Your continued use of the Website or App after we make changes is deemed to be acceptance of those changes. We value your privacy, and this policy explains how we collect, use, and protect your personal information.

1. Information We Collect

• Personal Information: We may collect personal information such as your name, email address, and phone number when you voluntarily submit it to us through forms on the Site.
• Non-Personal Information: We also collect non-personal information automatically, such as your browser type, language preference, referring site, and the date and time of each visitor request. This is collected via cookies and similar technologies.
• Location Information: We may use data transmitted from your mobile device to determine your location and use it for the purpose of marketing and analyzing customer information. This Information allows us to periodically determine your location.
• Device Information: We may collect certain information from your mobile device, which may include information about your device; information about your use of features, functions, or notifications on the device; and signal strength relating to WiFi or Bluetooth, and other technical data. We may collect this information even if you are not logged in to the Service.
• User ID: An automatically generated unique identifier for users (authenticated or anonymous) on the Services.
• Plan ID: An automatically generated unique identifier for any user (authenticated or anonymous) that adds any item to their plan in the Services.
• OneSignal Player ID: An automatically generated unique identifier for any user that accepts push notifications on the Apps.
• Firebase Instance ID: An automatically generated unique identifier for any user that accesses the Services through the Apps.
• Plot Projects User ID: An automatically generated unique identifier for any user that accepts location and notification services on the Apps.
• IDFA: An automatically generated unique identifier for any user that accesses the Services through the Apps.
• Cookie Information: We may place small files, known as “cookies” on the hard drive of your computer to save your preferences. You may disable browser cookies, but then you may be unable to access certain features of the Service.

2. Use of Information

• Personal Information: We use your personal information to communicate with you, fulfill your requests, and improve our services.
• Non-Personal Information: Non-personal information is used for analytics purposes to understand how visitors use our Site. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage.
• Register Your Account: Your name, email, and other information you share are used to register your account and allow you to use our Service on the same device in the future as well as on other devices from which you access the Services.
• Maintain Your Plan & Preferences: Your interest selections and any places, events, and tours added to your plan are used to persist your plan on the same device in the future as well as on other devices from which you access the Services.
• Enhance or Improve the Service: Your account information and preference selections are stored and used to enhance your use of the Services and to understand how you use our Service.

  Device Information:

  User ID: Your User ID is used to enable cross device use of the Services.

  Plan ID: Your Plan ID is used to enable saving of unique plans for use on the same device or other devices from which you access the Services.

  OneSignal Player ID: The OneSignal Player ID is a UUID (Unique Universal Identifier) that OneSignal creates per device per OneSignal App Id. The Player Id is generated based on the Google Advertising ID for Android and identifierForVendor for iOS. It is used for the delivery of notifications to App users of the Services who have accepted notifications on their device.

  Firebase Instance ID: Google’s Firebase Instance IDs are used to identify individual installations of the apps for the purpose of improving the Services through monitoring analytics, crashes, and Android Cloud Messaging.

  Plot Projects User ID: The Plot Projects User IDs are dynamically generated unique identifies per installation of the app to connect the data generated by each device for the purpose of delivering location based notifications to improve the Services and provide notifications about nearby attractions of interest.

  IDFA: The Identifier for Advertisers (IDFA) is a random device identifier assigned by Apple to a user’s device. The IDFA is used to deliver customized advertising. The IDFA is used for tracking and identifying a user without revealing personal information.

• Send you emails and respond to inquiries.
• Provide user support.
• Carry out other purposes that are disclosed to you and to which you consent.

3. Cookies

• What are Cookies?: Cookies are small files that are stored on your computer’s hard drive and help us improve our Site and your experience.
• How We Use Cookies: We use cookies to understand and save your preferences for future visits and compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences and tools in the future.

4. Your Consent

By using our Site, you consent to our privacy policy.

5. Information Protection

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information.

6. Third-Party Disclosure

We do not sell, trade, or otherwise transfer your personal information to outside parties.

We may disclose your personal information to our vendors and other third parties we use to support the Service and who have agreed to keep personal information confidential and to use the personal information only for the purposes for which we disclose it to them.

We may disclose your personal information to authorities if compelled to by a court order. We may disclose your personal information if we believe that you have violated a U.S. law or our Terms of Service or Privacy Policy or if we believe that a third party is at risk of bodily harm. We may also report you and release your information to third parties if we believe that it is proper to do so for legal reasons. You release us from any damages that may arise from or relate to the release of your information under the conditions listed in this paragraph.

We may also disclose personal information to a buyer or other successor in the event of a merger, divestiture, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding.

7. Changes to This Privacy Policy

We reserve the right to update or change our privacy policy at any time. Any changes will be posted on this page.

8. Contacting Us

If there are any questions regarding this privacy policy, you may contact us.