Caretakers of a Jackson Legacy

“Gilbert Chocolates began in 1893 in Findlay, Ohio. John and his wife, Mary, operated there until 1900 when they decided they needed to move to the city, so they packed everything up and moved up here to Jackson. They bought a building, then built a new one in 1903 on Main Street, which is now Michigan Avenue. That building still exists. Now, it’s the building that houses both the Jackson Chamber of Commerce and Experience Jackson. The dumbwaiter used to transport the chocolates from the factory to the restaurant is still there, and you can still see burn marks on the floor from the machinery that was used to make the chocolate. Eventually they built three factories in Jackson, Los Angeles and Scranton, with about 250 employees making chocolates.
When John Gilbert died, Helga Austin bought the business, downsized, and moved the whole thing to Ackerson Lake Drive and into a building that was about 1000 square feet. They called it Chocolate Cottage and did wholesale, supplying people with Gilbert chocolates. It wasn’t until 1990 that they reopened a candy store here in Jackson. That was only there for a few years. They shut that down and opened the store in what’s now the Jackson Crossing Mall. They opened the store there in 1991.
Then in 2013, Brian was consulting with Bill Blakemore, who owned Gilbert Chocolates at the time. He had made suggestions to Bill for how to improve the factory, to get better prices, and things like that. Anyway, Bill brought up that he decided he was ready to sell the business…and Brian decided he wanted to buy it. I’d never heard of Gilbert Chocolates, but one day he came home and said, ‘Here, have a chocolate bar.’
And it was the best chocolate I’d ever had.
That convinced us and we bought Gilbert Chocolates in 2013 and moved into this location in 2016.
We’re very proud of what we do. Number one, it takes good chocolate. We could buy cheap chocolate, but we don’t. We buy the best chocolate we can buy. It needs to have the right qualities. It needs to be fresh. Most of the chocolate people buy today isn’t made in the United States, and it can be six to nine months old before it even gets to the grocery store. Even if it was fresh, it wouldn’t be nearly as good, but after six months, there’s just no comparison. It’s not even close.
Along with the ingredients, great chocolate requires a great staff. When we bought the business, we had no experience making chocolate. We didn’t know how to do anything, but the staff did. They know how to do everything and have been with us for years. Our chocolate is great because of them, and they’re always getting even better: we’re making three times as much chocolate as we did 12 years ago with the same people.
Gilbert Chocolates for us is successful because of Jackson, because the customers come and they keep coming, and they buy lots of candy. We wouldn’t last very long without that.
One of the best things about selling candy is that people always come in happy, and we get to be a part of that. We’ve often said that we may be the current owners of Gilbert Chocolates, but really, we’re the caretakers.”
—Sally Krichbaum and Brian Krichbaum
Gilbert Chocolates
233 N. Jackson St., Jackson, MI 49201
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